Here is an ultimate guide to Blogging for Attorneys. It’s no secret that content is king when it comes to online marketing.
The more information that you can provide related to your area of expertise, the more opportunities you have to found by potential clients looking for your services.
Not only does a wealth of information show your website visitors that you are an expert in your Legal field, Google will also use the quality and quantity of information you provide when determining your search engine rankings.
[lwptoc]Ultimate Guide to Blogging for Attorneys
Before start writing for your attorney blog or law firm’s blog, you must understand what is attorney blogging? Why it’s really important to have a blog in attorney websites? Which content is very useful to blogging for attorneys? When it will comes with all understanding then you will be really good attorney blogger.
How Do I Find The Time?
Getting inspired to create content for your attorney website can be a challenge. You are bogged down with catering to the clients you already have and managing your office staff, and simply don’t have the time to consistently produce high-quality content.
That’s fine. You don’t have to do it yourself. There are many attorney online marketing firms that will create content for you, or you can have a trusted member of your staff create it for you. The important part is not who does it, but rather that it gets done, and that it is of a quality that you feel proud to put your name on.
What Content Does My Attorney Blog Need?
Beyond the standard ‘about us’ and services pages that exist on your website, there are many different types of content that can benefit your law firm. You should know more about content to be success in Blogging for Attorneys.
What to Expect
This article discusses what a new client can expect from their initial meeting with you. It should discuss what they need to bring with them, if anything, and what they can expect to get from that initial meeting. Potential clients feel much more comfortable in reaching out to you if they understand the process ahead of them.
Enhanced Services
Although your website most likely has a brief description of the services you provide your legal clients, you can always provide more information on those same topics that speaks to a specific component of the topic, or to a specific audience. For example, if you are a family law attorney, you probably already have a page on your website dedicated to divorce. However, your blog is the perfect place to expand on this by creating other articles of interest to someone who is considering divorce. This may include topics such as “Divorce for Dads” or “Understanding Asset Division During Divorce.”
Q&A Style Articles
You most likely get many of the same questions over and over again. These are a quick and easy way to add commonly sought after information to your blog. By addressing individual questions in blog posts, you not only are able to direct clients to comprehensive answers to their questions, you can also generate quite a bit of traffic for your website. Many people search Google in question format, so titling your blog post with the question it answers can get you a lot of website visitors that may have otherwise gone elsewhere.
Opinion on Current Events
There is never a shortage of interesting events happening in the world around us. By producing content that either provides your legal opinion on a current court case that has heavy media attention or providing insight on potential legal ramifications of other types of news items, you can capitalize on the trendiness of those news items and use them to your benefit.
Case Studies
A great way to show potential clients what they can expect from your firm is by using case studies. A case study is an analysis of a completed case, including the initial reason the client visited you, the process and approach you took to their case, and the final outcome. In addition to case studies, you can also create a blog entry about your Firm’s statistics, such as winning percentages, average payouts, or other statistics that you feel would be interesting and compelling for a potential client.
How Often Should I Add New Content to My Legal Blog?
Regardless of the type of content you produce, it is important that you produce a variety of content and maintain some sort of calendar for content production so that Google sees that you are consistently updating the information you provide your website visitors. It’s not necessary to produce something daily, weekly, or even monthly. The quality of your articles is more important than the quantity, but don’t get so caught up in making sure your articles are perfect that you never post them. It is recommended that you add a new article at least every couple of months, if that is the most that you can manage. If you can produce high-quality content more frequently, then that is even better.
High-quality content not only adds to your credibility with potential clients, it can also improve your google search rankings, allowing you to find more potential clients that need your services. Not only can you increase your website visitors and leads, those leads will be more educated and better prepared to work with you than ever before!