There is no need to speak a lot about eCommerce. Everyone understands that it has a bright and prosperous future. However, it might take you some effort to enter this sphere and become successful. Today, we have prepared a small guide that will explain some basics to you. After this, you are going to get familiar with the seven best Shopify themes for store.
Get ready to learn what steps and decisions to go through before getting your online-shop ready.
What to Know Before Launching an Online-Store?
1. Choosing the Most Profitable Niche for Your Online-Store
First of all, you need to start with researching an eCommerce industry to choose the niche. Without a doubt, it is better to focus on something that interests you and makes you passionate. It is obvious that entering the sphere that means nothing to you is not the right choice. Make sure that your goods can add value. The Internet is selling everything you can imagine these days. For this reason, you will need to think about something that can distinguish your assortment from competitor’s ones. In addition to this, you cannot forget about evaluating all the ideas. Think about competition, marketing opportunities, profitability, core audience, and others. Do not forget about keyword search to answer many questions connected with your future online-store.
2. Finding Your Perfect Products to Sell and Delivering Them to Different Customers
We have already mentioned that turning to the niche you have an interest in will be perfect. This rule also works with an assortment of products you want to sell. It will be incredible if you can share those products both you and thousands of people run mad after. Furthermore, it is crucial to identify the potential of these goods. Do they have excellent branding opportunities? Will they be ready to speak to your potential clients and make them trust you? Do not forget that the assortment of products can solve different problems of users. Brainstorm some ideas and think about those goods that others might consider to be effective.
When it comes to delivering your products to customers, there are a few things to take into consideration. It is possible to start with choosing the necessary shipping strategy. These include raising the total value order, decreasing expenses, boosting operational productivity, and others. Then, you will need to think about the following shipping details as product size, destinations, and extra options. Finally, you will be ready to understand what shipping will be suitable for your online store. It is possible to offer free, flat rate, mixed and other shipping types.
3. Turning to eCommerce Platforms and Ready-Made Templates to Save Time
The process of choosing the most suitable eCommerce platform might be time-consuming. The final choice depends on various factors. You need to pay attention to such aspects as its speed, scalability, security, customization opportunities, support, and others. If you are a newcomer, an ideal platform needs to make it easier to manage your orders and work with different analytics. Moreover, you need to calculate all the costs. Every business has a different budget. For this reason, make sure you know what sum of money you are going to pay for an eCommerce platform. You also need to check whether it requires buying hosting.
Also read: Best Shopify Themes with Beautiful Designs
What are these criteria that will assist you in choosing the necessary ready-made template? It is no doubt that every variant differs from the other. However, we suppose that everything is in the eye of the beholder. Do you want your online store to have a full-width or a boxed-width design? It is better for you to apply a minimalist or bright design? What do you want to appear on the homepage? It might be an eye-catching slider, a header image with no content, or a slideshow? You will also need to pay attention to menus because they are also different. After answering all these questions and others, it will be easier to choose a perfect ready-made template. Remember that many eCommerce templates enable using a one-click installation. It means that you will not spend time on this process. After this, it will be essential to add your content and customize different elements. Having all the necessary content prepared will fasten your work. In addition to this, background knowledge in programming will also help you to launch an online-store quicker.
4. Adding Content and Making Your Online-Store More Popular
To start with, mentioning some typical ways to attract new clients will be useful. These include adding blog functionality. Before writing your posts, think about details that your audience might be interested in. Your blog needs to be informative. It is possible to share the latest news and updates of the assortment. It also needs to be valuable. If you help people to solve their problems, share some pieces of advice, and give extra info, they will come back. In addition to this, make your blog authentic by writing such posts that are related to your brand or niche. Adding social media is also a smart move. It allows sharing more images, asking questions, demonstrating more features of products, and doing other things. In our opinion, experimenting with content types will be a good score for you. As an example, it is possible to think about adding videos or podcasts.
5. Promoting Your Online-Store and Growing Your Customer Base
One of the most effective ways to promote your online store is to offer some hot discounts and offers. There are various methods to draw more attention:
- countdown coupons;
- flash sales with limited time to buy some products;
- rewards for loyal customers;
- seasonal discounts;
- mystery games with different rewards;
- free shipping offers;
Standing out from the crows of competitors can become reality if you do the following things:
- use social media promotion;
- create visually-attractive and remarkable advertising;
- take advantage of newsletter subscriptions;
- contact other bloggers and influencers to promote your online store;
- think about using guest blogging;
- place coupons in packages;
- create effective product names and descriptions, so that it is easy to find them;
- make sure to use beautiful photos of your assortment.
Best Shopify Themes: 7 Handpick Choices
Apparelix – Clean Multipurpose Shopify Theme
Apparelix is a beautifully-designed and powerful choice we have found among the best Shopify themes. It is an all-in-one solution that can explore another facet of many popular niches. As an example, you will be ready to promote such spheres as cosmetics, mobile accessories, fitness, stationery, and others. In general, the package provides 15+ unique child themes for both large and single-product inventories. Without a doubt, it offers a massive set of eCommerce options to enhance your online-shop functionality. Among them, there is multi-currency support, product labels, Ajax shopping cart, product quick view, and others.
Main Features:
- product carousel and image gallery;
- newsletter subscription;
- mega-menu;
- product review;
- blog functionality.
Chocoo – Chocolate Sweets & Candy And Cake Shopify Theme
Do you have an interest in making your sweet or cake online-shop more recognized? In this case, checking this delicious ready-made theme out is going to be the right choice. It is a fully-functional choice that has everything you might need to attract the largest number of clients. As an example, you will be ready to take advantage of shop lists and product detail pages. It also offers an excellent social media integration, so that your visitors can share their favorite products on their profiles. Furthermore, it includes a wide range of product labels like new, hot, sale, and others.
Main Features:
- Ajax products and share;
- header and footer style options;
- one-click installation process;
- grid and list view;
- customer reviews.
Glossier – Multipurpose Sections Shopify Theme
Now, we want to speak about the best Shopify themes that can turn out to be your multipurpose assistants. In our opinion, presenting different beauty-related topics will be perfect together with this stunning theme. In general, you can choose from five pre-made demos. It has a fully-responsive design that allows people to view the site using both mobile and desktop devices. You are also free to take advantage of the blog module and speak more about products or services. To attract an international audience, make sure to use multilingual and multi-currency support.
Main Features:
- product video integration;
- social media sharing;
- testimonials and team members;
- gallery and lookbook;
- product labels.
Poveria – Fashion Store from the Best Shopify Themes
Another elegant theme that allows creating a marvelous online-store with fashionable clothes. You have the freedom to work with your content and customize its design using a drag-and-drop page builder. In other words, there is no need to have expert coding knowledge if you want a professionally-looking site. It also offers a fully-responsive design. Your visitors can browse the assortment no matter what gadget they want to use. The package also includes a drop-down shopping cart to make the shopping experience more comfortable.
Main Features:
- product quick view;
- product hover;
- cloud-zoom with an image slider;
- horizontal menu;
- mobile menu.
KarDone – Multipurpose Designs Shopify Theme
KarDone is another multipurpose theme that can make diverse types of online-stores distinguish themselves from others. Thanks to the availability of 14+ skins, getting unlimited opportunities is not a problem. As an example, you will be ready to display such topics as sports, traveling, auto parts, healthy food, and many others. The package also enables using a bunch of additional options. A contact form will give people a chance to communicate with your team and ask some questions about the assortment. Using a newsletter subscription, it is possible to make sure your clients know everything about the latest updates.
Main Features:
- multilingual and multi-currency support;
- collection catalog;
- sorting options;
- slider;
- Ajax cart.
Kinzy – Electronics Multi Shopify Theme
We cannot forget to select an eye-catching variant that allows selling electronics on the Internet. Its package comes together with multiple layouts and different structures that will meet all the requirements. It also has unlimited color options to make sure you can make the most out of the customization process. You can choose from various shop layouts. Among them, you are going to find full-width, left sidebar, and right sidebar ones. It is also possible to add product reviews to make others more interested in your assortment.
Main Features:
- Revolution Slider;
- customizable footer and header;
- newsletter subscription;
- drop-down shopping cart;
- custom contact page.
Phami – Medical & Health Shopify Theme
This professional theme will be suitable for different medicine-related topics. For example, you will be ready to display health care supplements, cosmetics, and other topics. To cut a long story short, the package has 10+ homepage variants. You have the freedom to customize every page and its elements effortlessly. It also offers many color options and advanced typography functions. To draw more attention to the most popular products, you can take advantage of the carousel and labels.
Main Features:
- social networking;
- customer reviews;
- contact page;
- Ajax shopping cart;
- mega-menu.
A Few Words in Conclusion
It is no doubt that every online-shop owner wants it to drive many sales and customers. For this reason, it is essential to take care of multiple things before the start. It includes choosing the right niche, products, marketing strategy, shipping methods, and many other details. All of these things will determine whether your online-store will attract people and bring you profit. If you do something wrong, it might be possible to lose a chance to sell your goods. We hope that this short guide will help you to build the online shop of your dreams. Do not forget about the Shopify templates we have shared with you. Thanks for reading!