A/B testing tools is commonly used in website design to optimize the user experience. It can help businesses make data-driven decisions that lead to improved customer engagement, higher conversion rates, and ultimately, increased revenue.
Additionally, A/B testing can be a valuable tool for identifying areas for improvement in a product or campaign. Using this, you can make informed decisions about how to improve your Business or eCommerce website or app and create a better experience for your customers. However, it is important to ensure that A/B testing is conducted responsibly and ethically. We create a list of the high-quality A/B Testing Tools that can help you to discover what your unique set of customers prefers.
Best A/B Testing Tools in 2023
1. VWO
VWO is a popular A/B testing and conversion rate optimization tool for enterprise brands. Users can create variations of their website or app design, copy, and user flows, and test them against each other to determine which version performs better. A favorite feature of VWO is its built-in heatmap tool that tracks visitor click behavior and tracking habits. It helped more than 4,500 brands across the globe to run over 600,000 experiments to date.
Key Features:
- Creates multiple variations of web pages and tracks various conversion goals
- Flicker-free client-side testing with asynchronous loading
- Comprehensive set of features for A/B testing
- Provides statistical analysis results
- Integrates with Google Analytics, Kissmetrics, and Mixpanel
- Satisfactory customer support
VWO offers a free plan and paid plan starts from $356 when billed annually.
2. AB Tasty
AB Tasty is the best-in-class experience optimization solution to use controlled experimentation, recommendation, and intelligent search to build better digital experiences. It enables companies to validate ideas, while maximizing impact, minimizing risk, and accelerating time to market. 900+ famous brands, like Disney, L’OREAL, Ashley, Calvin Klien, etc., across the globe use AB Tasty to change and transform product and brand experiences.
Key Features:
- Helps to increase your brand assets
- Supports A/B/n testing, multivariate testing, split URL testing, and predictive testing
- Offers a wide range of targeting options
- Integrates with other popular analytics tools
- It uses engagement-based segmentation and psychographic
- Price is reasonable
The price depends on the number of users and the type of industry. Fill details in the form, to know the pricing details of AB Tasty.
3. Optimizely
Optimizely is one of the best and industry-recognized optimization A/B testing tool that is best suited for freelancers and businesses of all sizes. Its standout feature is the ability to run unlimited concurrent experiments, ensuring you’re always testing and iterating to create the most powerful customer experience. This tool offers five different products that are Digital Experience Platform, Full Stack, Optimization-as-a-Service, Rollouts, and Web Experimentation.
Key Features:
- User-friendly interface
- Digital Experience Platform offers your customers a best-in-class experience
- Offers a wide range of targeting options
- Provides advanced analytics and reporting capabilities
- Run powerful A/B and multi-page experiments
- More than 90,000 brands have adopt it
Optimizely price is based on specific needs and requirements of clients.
4. A/B Smartly
A/B Smartly is an excellent A/B testing tool that helps businesses improve website conversion rates and user experience. Its powerful optimization algorithms enable businesses to run tests more efficiently and obtain more accurate results. The tool provides transparency to all stakeholders and complete visibility about possible interactions. It automatically warns you about generic & custom guardrails & debugging metrics.
Key Features:
- Easy-to-use dashboard
- Powerful platform for debugging results
- Training and support led by highly experienced
- Envisions democratizing experimentation across organizations
- Comprehensive reporting capabilities
A/B Smartly price depends on required custom integrations or advanced support.
5. Adobe Target
Adobe Target is one of the most admired A/B testing tools that is capable of executing tests anytime and anywhere. Its advanced targeting capabilities, such as geolocation and user behavior, enable businesses to deliver personalized experiences that resonate with their audiences. In addition, Adobe Target includes AI-powered testing and automation at scale.
Key Features:
- Provides advanced personalization features
- Supports A/B testing images, UI, copy, etc.
- Self-learning algorithm
- Real-time adaptation
- Excellent customer support
- Integrates seamlessly with other Adobe tools
Contact for pricing.
6. Omniconvert
Omniconvert is an ideal A/B testing tool in the market that offers a range of testing and personalization features. This tool is also used for A/B testing a web page, app, or product ideal for eCommerce organizations aiming to become more customer-focused. Additionally, the advanced segmentation feature of Omniconvert allows you to know about your website’s visitors in detail. It has carried out around 43,823 experiments since its foundation.
Key Features:
- Especially good tool for beginners
- Create and launch tests quickly and easily
- Easily create and modify your tests with your preferred coding language
- Provides CSS & JS editor to create and modify your website’s elements
- Ideal CRO tool
Omniconvert has a free plan and paid plan starts at $299/month.
7. Google Optimize
Google Optimize is a powerful AB testing tool provided by Google Analytics. But the heartbroken news is that Google announced it will be sunsetting Optimize on September 30, 2023. It offers tools to help you improve your website and create personalized experiences for your audience segments. If you are looking for a powerful AB testing solution with no monetary cost, look no further.
Key Features:
- Easy to use no-code visual editor
- Excellent choice for small businesses or startups with limited budgets
- Flicker-free client-side testing
- Bayesian statistics help to calculate significance and in-depth analytics
- Integrations with other Google solutions like Analytics, Google Ads, Firebase, and AMP
Google Optimize is free to use.
8. Convert
Convert is a comprehensive A/B testing platform that allows businesses to test and personalize their website content. It is perfect for small to medium-sized businesses doing in-house optimization. 40+ audience segments included in a drag-and-drop builder for custom audience targeting. It also boosts a smooth onboarding process of your CMS and eCommerce platform and seamless integration with Google Analytics.
Key Features:
- Wide range of testing options
- Offers advanced reporting and analytics capabilities
- Integration with 90+ popular tools
- In-depth insight into your tests CRO, ROI, AOV,
- Dedicated customer support
Contact for pricing.
9. Evolv
Evolv is a new generation testing SaaS that uses AI to deliver personalized experiences to website visitors. Once you’ve set up your goals and KPIs, it uses machine learning to experiment with the largest number of ideas possible. This tool covers the entire customer journey and can optimize elements like copy, button styling, background images, slider treatment and timing, image order, and more.
Key Features:
- AI-powered optimization engine
- Able to run multivariate tests on a massive scale
- Advanced targeting capabilities
- Comprehensive testing options
- Integrations with popular tools and platforms
Contact for pricing.
10. Apptimize
Apptimize is a mobile app optimization platform. That enables businesses to test and personalize their mobile apps to improve user engagement and increase conversions. It offers a full-control visual editor that’ll be able to rapidly create new variants and target them at different user segments.
Key Features:
- Easy-to-use visual editor
- Able to add dynamic variations and code blocks
- Real-time insights and analytics
- WYSIWYG editor helps non-technical users
- Segmentation tools help you target your preferred audience segments
- Integrations with analytics tools
Contact for pricing.
Conclusion:
A/B testing should be approached with caution, as poorly executed tests or flawed assumptions can lead to inaccurate results and wasted resources. So pick the right tool per your requirement.