Google announced that their plus service will on April 2, 2019. And most of the people focusing on Pinterest marketing to drive more traffic to their blog.
Do you want to get more traffic to your blog or website? Pinterest is a great way to increase the engagement and drive more traffic. Because, more pins can lead more traffic. It can as well as helps to improve your website search rank.
Pinterest popularity has grown really fast and become one of the tops social marketing platform. It has a millions of fan-base of users with many turning to it because of it’s features and system. There are huge opportunities by turning to Pinterest platform because it offers several unique tools and search engine friendly system for SEO.
[lwptoc]The Ultimate Pinterest Marketing Guide
1. Add Pinnable Images to Your Posts
Creating pinnable images is the first step to driving traffic to your blog with this social media network. When people check out your images, they are going to want to see something that they’ve never seen before.
You can post contents onto a Pinterest board only if it has one pinnable image on it at the least. If you have no images on the post, or the images are not adjust with Pinterest, it would be difficult to pin the post.
So, you should try to add at least one Pinable image to your posts.
2. Create High-Quality Photos (with Unique Concepts)
It’s really an important thing that to use high-quality photos in your posts. That’s why you need to think a bit more with unique concepts to create high-quality images.
There are so many free stock photos in Canva for Pinterest. You need to find out them or it’s better to use paid stock photos.
I use free stock photos and what I can say is that the paid stock photos are more convertible than the free stock photos.
In saying this, you can get away with using free photos by making sure you can customize the image, increase the size to focus on one thing in the picture.
3. Don’t Use Dark Images
You should ignore use of dark images into posts.
Because people used to stop and click bright pins with a lot of white space. If you use a pin image that is dark with too many extra things in it, pinners may just skip it.
You can use a free program from PineTools to lighten up image online.
4. Use Large Fonts
Use of large fonts is sensitive thing for marketing on Pinterest.
Most people browse Pinterest on their mobile phone. To make sure they see your pin, try use a large font and regular font-family on your images.
Personally, I do like to use Arial, Helvetica, sans-serif fonts rather than other fonts as a way to market my blog and business on Pinterest.
Further, you can try different styles of fonts and sizes later on your pins!
5. Use Pinterest Ads
Pinterest has a social advertising program as like Facebook and Twitter.
If you want to take that option you have to pay some money to get more views for your pins. And pins views will drive more blog traffic.
There’s a simple thing to get that advantage of Pinterest ads, and that you must have a Pinterest business account.
Otherwise, there no more complicated policy that you have to maintain.
6. Creative Pinterest Boards Names
Using creative pinterest boards is one of the most important thing to get more attention from viewers.
So, set up your pinterest boards with creative names that will describe your business. And always make that board up to date by adding more pins on it.
When you have different boards on your profile that cover many subject, that time you have to use strong keywords for titles.
It’s important to let Pinterest know what your profile is about from the words you use to name your boards. Instead of using a common name like “blogging tips from ataul” you can optimize that board by using keywords like “business blogging tips“.
With keyword rich titles for your boards, you will enjoy great SEO benefit for your content.
7. Fill Out Pinterest Board Descriptions
Most of the people don’t know that Pinterest recommend boards to others.
Did you know that?
A good and well optimized description will increase the chance of getting more recommendation to other pinners.
So, try to make sure to fill out the board description with relevant keywords to your blog.
8. Allow Your Audience to Pin Directly from Blog
It’s easy to be viral on social media. Because, people loves social engagement.
So, if you share something unique they will like, and want to share it with all other friends.
And, you can take that advantage for getting more traffic to your blog. You have to make sure that, there is a simple option for Pinterest share in your blog.
Pinterest has some different save button script which will bring up the pin button to your blog images. Also, you can use a social media share plugin that will allow you to display pin button on all of your images.
9. Optimize Your Bio Description
In Pinterest you’ll see a spot under your profile name to tell pinners about yourself and blog niche.
To get first attention from your pinners, it’s important to optimize that bio description with keywords based on your blog.
For example, if you have a life blog and you blog about lifestyle and online income, some keywords you can include to your bio description are:
- Lifestyle Tips
- Earn money tips
- Online income tips
- Simple Lifestyle
Also, this keywords optimization will help you to increase the SEO benefit for your pins.
10. Be More Creative in Pin Titles
Most of the people pins with default blog title which is not good for getting more engagement.
Do you want to increase blog traffic with Pinterest?
Then, you must have to be more creative on Pinterest marketing.
You can create multiple different pins for same blog post in different boards. This means you can try out different Pin titles to see which one brings the good traffic or click-throughs back to your blog.
It can be wast of your valued time!
Although, you have tried out many titles for same post but pinners ignored to click on that pins.
How you can make sure that people will click on your pins?
By having a reason for pinners to click over that pins. In that pins you should be creative to add pin titles.
For example, you’ve a post called: How to Get Adsense Approval Fast.
You can create different Pin titles around by upping the curiosity and using creative words:
- 10 Adsense tips that will worked fast
- How to get Adsense approval by following 10 tips
- 10 best tips for getting Adsense approval fast.
11. Add Call-to-Action in Your Pin Descriptions
As a part of pins on Pinterest, you will get a description option that you can use to place keywords and details about that specific pin.
But sometime, it can be more optimized to drive traffic to your blog using a call-to-action.
When you save an image to Pinterest can include a call-to-action links using post title and creative words.
For example, “click over to read how I earned money from blogging.”
12. Use Hashtags In Your Pinterest Descriptions
A hashtag is a type of metadata tag used on social networks such as Twitter, Facebook, Pinterest and other microblogging services. It’s one of the most used thing on social media platform.
As part of Pinterest promotion, start incorporating hashtags along with keywords in your Pin descriptions.
It will help you to get more attention and click-throughs from pinners.
So, you should try out hashtag symbol in your next pins to make that pins more optimized.
13. Use Your Blog Name
With two different ways you can use your blog name.
First one, adding blog name directly to image as copyright. And , second one is typing blog name in each of your pins.
From my experience two ways are good for a brand or blog. Because this will help pinners to know where the pin comes from.
Further, it will help you on branding and helps pinners to remember your blog if they lost pins.
14. Choose the Perfect Time to Pin
Although, you can share pins anytime as you want. But choosing a best time to pin will be the great idea for getting more traffic.
In evenings and during the latter half of the week, most people browse internet and spend time on Pinterest.
It’s the best time to share your pins, also you can use this same idea for publishing new article on blog.
Because, on that time you will get huge instant hits.
Trust me, this simple thing helps me to decide when to publish content on my blogs.
15. Add Pinterest Widget & Follow Icon
Most of the people facing issue with getting new followers on Pinterest.
For that kind of people, I would like to suggest to add a Pinterest board widget to your blog sidebar.
As you know, most common part in a blog is social follow icons.
It is one of the best way to get new followers. So you can try out by adding Pinterest icon along with other social follow icons.
16. Verify Your Website
It’s important that to verify your website with Pinterest.
And, most of the people don’t know this thing and how to verify their website.
There are two different way to verify a website with Pinterest. First one, adding Pinterest html file in your specific domain root file folder.
If you don’t have enough idea using cpanel or ftp then it will difficult for you.
So what you guys can do it?
There’s another way to get verified for your website. If you’ve Yoast SEO plugin installed on your blog, this could be easy to do.
Just few simple things to do:
- On Pinterest click on the verify button and Copy the “content” section of meta tag.
- Now, Go to Yoast Plugin Options > Social > Pinterest
- Place the confirmation code in the box
And that’s it!
17. Check Your Pinterest Analytics
Pinterest analytics is a system that allows users to analyze their pins in real time.
Only those people can take that advantage who has business Pinterest account.
Use this following information to figure out:
- Performance of each individual pin
- Which pins are your top performing pins
- Which boards are your top performing boards
Further, you’re able to gain additional insight about your followers in holiday season.
Once you get inside Pinterest Analytics you’ll be able to explore what your customers like, learn about demographics, and see how many people are going to your blog from Pinterest.
Conclusion
Hope, you guys are really enjoyed the reading of this long story!
There’s no doubt about that Pinterest is one of the best way to promote your brand and blog.
Although, you will never get huge bombing overnight. It will take time to get best result and gain success on Pinterest marketing.
For best use of Pinterest try out that simple tips, and it will help you to drive more traffic to your blog.